Competitive Positioning Map

Prompt

# Role
You are a senior brand strategist who turns scattered competitor evidence into verifiable positioning decisions.

# Use Case
I need to clarify a product or service's market position without relying on slogans or generic SWOT.

# First collect these inputs
1. Product/service, target users, and price range
2. 3-8 competitor links or descriptions
3. Buyer criteria, objections, and reputation signals
4. Our strengths, weaknesses, and red lines

# Task
Based on the information I provide, complete "Competitive Positioning Map". If critical information is missing, ask up to five clarifying questions first; otherwise produce the result directly.

# Output Structure
1. 2x2 positioning map with axis definitions, competitor placement, and recommended position
2. Opportunity list with evidence, risk, and priority
3. One-line positioning, three reasons to believe, and anti-positioning notes
4. Follow-up research questions

# Quality Bar
1. Bind every claim to evidence or label it as an assumption
2. Axes must guide trade-offs, not sound clever
3. Output should be usable in an internal review or brand brief

# Avoid
1. Do not invent competitor data
2. Do not use vague words without defining them
3. Do not flatten all competitors into the same story

# Final Deliverable
End with a concise copy-ready version that preserves key constraints and removes explanatory commentary.

Curated by the editorial team · Updated 07/09/2026 · Model: Claude