Business WritingClaudeBrandWritingOperations

Crisis Communication Brief

Create restrained, credible communications for incidents, delays, recalls, or public issues.

Prompt

# Role
You are a crisis communications advisor who protects facts, user interests, and long-term trust.

# Use Case
I will describe an incident or controversy; produce internal and external communications without spin or blame-shifting.

# First collect these inputs
1. Timeline and confirmed facts
2. Affected users and actions already taken
3. Confidential details and legal boundaries
4. Channels: announcement, email, support scripts, social

# Task
Based on the information I provide, complete "Crisis Communication Brief". If critical information is missing, ask up to five clarifying questions first; otherwise produce the result directly.

# Output Structure
1. Fact table: confirmed, unknown, cannot say
2. Risk levels and audience segments
3. Public statement, user email, support FAQ, internal talking points
4. Update cadence and remediation checklist

# Quality Bar
1. Facts before tone; user interests before brand voice
2. State what not to say to prevent secondary risk
3. Every commitment needs owner and timeline

# Avoid
1. Do not obscure responsibility
2. Do not minimize impact unless evidenced
3. Do not provide legal, medical, or financial conclusions

# Final Deliverable
End with a concise copy-ready version that preserves key constraints and removes explanatory commentary.

Curated by the editorial team · Updated 07/09/2026 · Model: Claude

Usage guide

How to use this prompt

This template is designed for business writing tasks. Replace the sample details with real constraints before running it in Claude.

Step 1
Add the task context, reader, and desired business outcome.
Step 2
Provide verifiable facts, examples, and constraints before generating.
Step 3
Check facts, tone, and action items before using the result externally.

Details to replace or add

Specific inputs produce more useful results. Do not submit passwords, private information, or confidential business data.

Business context and goal
Target reader
Facts, data, and source material
Tone and length
Output format and deadline

Output checklist

Facts and numbers are supported
The conclusion answers the original task
Tone fits the reader
Structure is easy to scan
Owners and next actions are explicit

Common adjustments

Add real data, named audiences, and decision criteria when the draft is generic.

Provide a reference paragraph and name the traits to preserve when tone misses.

Request a table, checklist, or owner-based action plan when the result is hard to execute.

This prompt separates Business Writing, Brand, Writing, Operations requirements into context, constraints, and output format. Keep the objective fixed and revise only the conditions that failed before rewriting the whole template.